Connected care provider PrimeFocus Health and Marshall Health Network are expanding their strategic partnership to include comprehensive breast cancer care support following a successful 250-patient obesity clinic pilot. Announced at CES 2026 in Las Vegas on January 6, the extension brings remote monitoring and rehabilitation technology to Marshall’s Edwards Cancer Institute, targeting underserved rural communities across West Virginia.
The initial pilot program demonstrated strong patient engagement with a 77% completion rate for assigned care tasks, validating the platform’s ability to extend clinical care beyond traditional office visits. The expansion reflects growing confidence in technology-driven solutions to address healthcare access gaps in rural America.
What’s New
PrimeFocus Health’s modular remote care platform will now support prehabilitation and rehabilitation workflows for breast cancer patients at Marshall Health Network’s Edwards Cancer Institute. The technology enables continuous monitoring between appointments, delivering real-time engagement, condition-specific education, and integrated digital health services directly to patients’ homes.
The partnership launched initially in August 2024 with a focus on obesity clinic services. The 250-patient pilot addressed obesity management in rural West Virginia communities, where travel burden often prevents consistent clinical engagement. Early results showed measurable health improvements and reduced preventable urgent care visits through early intervention capabilities.
Dr. Chadwick Smith, Chief Population Health Officer at Marshall Health Network, confirmed the expansion follows validation that technology meaningfully improves access and outcomes for rural populations. The breast cancer extension began rolling out in early 2026, with broader system-wide expansion planned throughout the year.
Why It Matters
Rural healthcare access remains a critical challenge in the United States, particularly for specialty care like oncology. Breast cancer patients in remote areas face significant barriers including long travel distances for treatment, limited specialist availability, and gaps in care coordination between appointments.
The PrimeFocus platform addresses these issues by:
- Reducing travel burden for patients requiring frequent monitoring
- Providing early warning systems that flag concerning health trends
- Enabling proactive clinical intervention before issues escalate to emergency care
- Supporting value-based care objectives through improved outcomes and reduced hospital readmissions
For Marshall Health Network’s rural patient population, the technology creates a continuous care model that bridges the gap between office visits. Care teams receive actionable clinical insights that enable earlier, more effective interventions, potentially preventing complications that would otherwise require hospitalization.
The pilot’s 77% task completion rate demonstrates strong patient adoption a critical factor in remote care success. Participants reported increased confidence in self-management and greater ability to monitor their own health needs independently.
How the Technology Works
PrimeFocus Health’s platform operates as a modular ecosystem designed for specialty-specific clinical workflows. The system supports both acute episodes and chronic condition management through several integrated components.
Core Platform Features:
- App-based patient portal for daily engagement and task completion
- Real-time monitoring with electronic health record (EHR) integration
- AI-powered analytics to identify early warning signs
- Coordinated care team communication tools
- Patient-reported outcomes tracking
- Curated educational content specific to each condition
The platform enables healthcare providers to customize continuous care workflows based on specialty needs. For breast cancer patients, this includes prehabilitation support before treatment, active monitoring during therapy, and rehabilitation guidance during recovery.
Care teams can identify concerning trends and intervene remotely, reserving in-person visits for situations requiring physical examination or procedures. This hybrid model combines technology-enabled monitoring with traditional clinical touchpoints.
PrimeFocus Health was established in 2024 through a partnership with LG NOVA and LG Electronics North America, leveraging advanced non-invasive monitoring technology.
Initial Pilot Results
The 250-patient obesity clinic pilot that preceded the breast cancer expansion demonstrated several measurable outcomes that informed the partnership extension.
Key Metrics:
- 250 patients from rural West Virginia communities enrolled
- 77% bi-weekly completion rate for assigned care tasks among active patients
- Improved patient engagement compared to traditional care models
- Reduced preventable urgent care visits through early intervention
- Enhanced patient confidence in self-management capabilities
Care team efficiency improved significantly, with actionable clinical insights enabling earlier identification of conditions before escalation. The pilot validated that the platform effectively extends clinical care beyond traditional appointments, keeping patients engaged at home while achieving measurable health improvements.
Patient satisfaction increased notably, with participants reporting greater access to care teams between visits and strengthened confidence in managing their health independently.
Market Context
The expansion aligns with broader healthcare industry shifts toward value-based care and remote patient monitoring. Rural healthcare systems face mounting pressure to improve outcomes while managing costs, making technology-enabled care models increasingly attractive.
Connected care platforms like PrimeFocus address multiple healthcare challenges simultaneously:
- Provider shortage in rural areas
- Rising healthcare costs
- Hospital readmission penalties under value-based payment models
- Patient transportation barriers
- Care coordination gaps
The breast cancer care market specifically represents a significant opportunity for remote monitoring technology. Cancer patients require frequent monitoring during treatment, making them ideal candidates for continuous connected care that reduces travel burden while maintaining clinical oversight.
What’s Next
Marshall Health Network plans to expand the PrimeFocus platform across its health system throughout 2026, building on the obesity clinic and breast cancer programs. The gradual rollout allows the health system to refine workflows and train care teams before broader deployment.
Additional specialty areas under consideration include chronic disease management programs for conditions like diabetes and heart disease, preventive care for healthy aging, and wellness programs tailored for older adults. The modular platform design enables Marshall to customize implementations for each specialty’s specific clinical requirements.
Darren Sabo, CEO of PrimeFocus Health, indicated the partnership aims to showcase how technology can meaningfully expand access and improve outcomes regardless of patient location. The company is positioning Marshall Health Network as a model for other rural health systems considering similar technology adoptions.
Dr. Saquib Rahim, Chief Medical Advisor at PrimeFocus Health, emphasized that existing care models remain insufficient for underserved and rural populations. The partnership seeks to demonstrate that technology paired with traditional in-person touchpoints can drive improved efficiency and outcomes at scale.
Specific timelines for additional specialty rollouts have not been publicly disclosed. The breast cancer program’s performance metrics will likely influence the pace and scope of further expansion.
Featured Snippet Boxes
What is PrimeFocus Health’s remote care platform?
PrimeFocus Health provides a modular connected care ecosystem that enables continuous patient monitoring between office visits. The app-based platform integrates with electronic health records, uses AI analytics for early intervention, and delivers specialty-specific clinical workflows for chronic and acute conditions.
How did the Marshall Health obesity pilot perform?
The 250-patient pilot achieved a 77% completion rate for assigned care tasks, with patients reporting increased confidence in self-management. Care teams identified conditions earlier and reduced preventable urgent care visits through proactive intervention enabled by real-time monitoring.
Why is remote monitoring important for breast cancer patients?
Breast cancer treatment requires frequent monitoring for side effects and complications. Remote monitoring reduces travel burden for rural patients while enabling care teams to detect concerning trends early and intervene before issues escalate to emergency care or hospitalization.
When will the breast cancer program be fully operational?
The breast cancer collaboration extension began in early 2026 following the CES announcement. Marshall Health Network plans to expand across its health system throughout 2026, with specific rollout timelines dependent on care team training and workflow refinement.
