OpenAI officially opened ChatGPT app submissions to developers on December 16, 2025, marking a major expansion of its platform capabilities. Developers can now submit apps built with the Apps SDK for review, with approved applications set to appear in a new ChatGPT Apps Directory. This move transforms ChatGPT from a conversational AI into a full app ecosystem where users can perform tasks like booking travel, ordering food, or editing designs without leaving the chat interface.
What’s New
Developers can submit interactive apps through OpenAI’s platform dashboard starting this week. The Apps SDK, launched in beta in October 2025, enables developers to build chat-native applications with UI components that run directly inside ChatGPT conversations.
Once submitted, apps enter a review process based on OpenAI’s App Submission Guidelines. Approved apps will be listed in the ChatGPT Apps Directory, accessible through the Tools menu or by using the “@” command followed by the app name.
Why It Matters
This launch creates a new distribution channel for developers beyond traditional app stores. Users gain access to specialized tools without switching platforms ordering from Zillow, planning with Expedia, or designing with Canva, all within ChatGPT.
Apps demonstrating “strong real-world utility and high user satisfaction” may receive enhanced visibility through directory placement or proactive suggestions from ChatGPT. Early partners include Booking.com, Spotify, Figma, and Coursera.
Developer Requirements
To submit an app, developers must:
- Build using the Apps SDK (currently in beta)
- Test thoroughly in Developer Mode before submission
- Comply with App Submission Guidelines
- Have a ChatGPT Plus or Pro account for development
Discovery methods include:
- Direct links to the app directory
- In-directory search by app name
- Potential featured placement for high-quality apps
What’s Next
The first batch of reviewed apps is expected to launch in early 2026. OpenAI plans to extend apps to ChatGPT Business, Enterprise, and Edu customers later.
The company has also announced support for the Agentic Commerce Protocol, enabling instant checkout within ChatGPT, with monetization details coming soon. A Build Hour livestream is scheduled for January 21, 2026, to guide developers through the process.
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How do I submit my app to ChatGPT?
Build your app using the Apps SDK in Developer Mode, then submit it through the OpenAI platform dashboard. Your app will undergo review based on submission guidelines before approval.
What is the ChatGPT Apps Directory?
It’s a new searchable directory inside ChatGPT where users can discover and launch approved developer apps. Users access apps via direct links, search, or the “@” command.
When will users be able to access submitted apps?
The first batch of approved apps is scheduled to roll out in early 2026 after completing the review process. Timeline depends on submission volume and review speed.
Do I need a paid ChatGPT account to build apps?
Yes, developers need ChatGPT Plus or Pro to access Developer Mode and test apps before submission. End users’ access requirements haven’t been specified.
