BytePe lets you use an iPhone 17 from ₹3,456/month for 12 months, then upgrade, return, or continue to own the device by extending to 24 months. Monthly outflow is ~35–47% lower than Apple’s 12-month No-Cost EMI on comparable models, but you don’t own the phone after year one unless you keep paying.
What BytePe is offering and why it matters
The pitch: subscribe to a premium phone instead of buying it. For the iPhone 17 series, BytePe lists monthly prices starting at ₹3,456 (iPhone 17), ₹6,989 (Pro), and ₹7,766 (Pro Max). Plans include damage protection and an annual upgrade option.
Devices at launch: BytePe’s catalog includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside Android flagships. Media coverage confirms the iPhone focus.
Who’s behind it: BytePe is founded by Jayant Jha, a former Flipkart leader (also known for Yaantra). Multiple reports covered the launch this week.
Pros and Cons
Pros
- Low monthly outflow; no upfront.
- Annual upgrades without resale headaches.
- Damage protection included in year one.
Cons
- No ownership after 12 months unless you continue paying.
- Coverage details (deductibles/exclusions) need scrutiny.
- If you keep phones 2+ years, EMI + trade-in may be cheaper overall.
BytePe vs Apple EMI: monthly costs at a glance
Apple’s Indian store shows iPhone 17 (256GB) at ₹82,900 with up to ₹5,000 cashback and 12-month No-Cost EMI, which renders “from ₹6,492/month.” Pro/Pro Max start at ₹1,34,900/₹1,49,900 respectively.
At BytePe (12 months):
- iPhone 17: ₹3,456/mo (listed)
- iPhone 17 Pro: ₹6,989/mo (listed)
- iPhone 17 Pro Max: ₹7,766/mo (listed)
Approximate Apple 12-mo EMI equivalents (using Apple prices + cashback where applicable):
- iPhone 17: ₹6,492/mo (Apple store figure)
- iPhone 17 Pro: ≈ ₹10,825/mo (₹1,34,900 − ₹5,000, ÷ 12)
- iPhone 17 Pro Max: ≈ ₹12,075/mo (₹1,49,900 − ₹5,000, ÷ 12)
Quick comparison
| Model | BytePe / mo | Apple 12-mo EMI / mo* | BytePe % lower | 12-mo total (BytePe) | 12-mo total (EMI*) |
|---|---|---|---|---|---|
| iPhone 17 | ₹3,456 | ₹6,492 | ~46.8% | ₹41,472 | ₹77,904 |
| iPhone 17 Pro | ₹6,989 | ~₹10,825 | ~35.4% | ₹83,868 | ₹1,29,900 |
| iPhone 17 Pro Max | ₹7,766 | ~₹12,075 | ~35.7% | ₹93,192 | ₹1,44,900 |
*EMI figures assume 12-mo No-Cost EMI and current Apple cashback; bank programs and eligibility vary.
Key takeaway: BytePe’s monthly cash outlay is clearly lower. But after 12 months, you won’t own the phone unless you extend the plan.
How BytePe works
You pick a device, choose a 12-month plan, and pay monthly. At the end, you can upgrade to a newer device, return it, or continue for another year to take ownership. BytePe’s “how it works” page also notes that insurance applies for 12 months; continuing to 24 months leads to full ownership.
Damage protection: BytePe advertises damage protection included. As with any protection plan, review exclusions, deductibles, and claim limits before relying on it.
Payment options: Credit-card users can subscribe directly; non-card users can use BytePe EMI (in-house financing), per launch coverage.
When “cheaper per month” isn’t “cheaper overall”
- 12 months: BytePe outlay on iPhone 17 is ~₹41.5k vs ~₹77.9k on Apple’s no-cost EMI (with cashback). If you upgrade annually, subscription can be the lower-cost path to always-new phones.
- 24 months (owning): If you extend to own, your total 24-month spend can approach the MRP (BytePe’s example language shows continuing to 24 months for ownership; exact second-year payment may vary by device). In practice, buying with EMI + resale/trade-in may beat subscription for people who keep phones 2+ years.
BytePe cheaper than EMI?
For a single year with annual upgrades, yes BytePe’s monthly outflow is ~35-47% lower than Apple’s 12-month EMI equivalents on the iPhone 17 series. If you plan to own for 24 months, EMI + trade-in may be equal or cheaper.
Who Should and Shouldn’t Choose a Subscription Service
Good fits
- You upgrade every year and don’t want the resale hassle.
- You prefer low monthly cash outflow and zero upfront.
- You value built-in damage protection in year one.
Probably not a fit
- You keep phones 3–4 years and maximize resale value.
- You travel or work in conditions with high loss/theft risk (review coverage carefully).
- You want full control (modding, repair choices) from day one.
Practical examples (mini case studies)
A) Annual upgrader
Priya rotates iPhones yearly. On iPhone 17, she pays ₹3,456 × 12 = ₹41,472, then upgrades. With EMI, she’d pay ~₹77,900 (after cashback) over the year and still need to resell to move on. For annual upgraders, BytePe is simpler and cheaper per year.
B) Keep-to-own (24 months)
Arun wants to own the phone. Continuing a subscription for ownership at 24 months roughly converges toward MRP (BytePe signals 24-month completion leads to ownership; specific second-year amounts vary). If you prefer ownership with known costs, EMI + trade-in can be competitive.
C) EMI buyer with trade-in
Nisha buys an iPhone 17 Pro at ₹1,34,900 and uses Apple’s ₹5,000 cashback and 12-mo No-Cost EMI (~₹10,825/mo). After 18–24 months, she trades in and recovers value, often reducing total cost of ownership below a two-year subscription path.
Step by Step Guide: How to Subscribe on BytePe
- Visit the BytePe catalog, pick your iPhone model and storage.
- Choose 12-month plan; confirm what damage protection covers.
- Pay via credit card (or BytePe EMI if you don’t have a card).
- Complete KYC; expect standard verification and delivery steps.
- At month 12: upgrade (new model), return, or continue to own by 24 months.
Frequently Asked Questions (FAQs)
Is BytePe legit?
BytePe publicly launched in India; pricing and products are listed on its site, and multiple outlets covered the launch this week. As with any finance product, read the fine print.
Does the monthly fee include damage protection?
Yes, the plan includes damage protection for the term indicated (typically 12 months). Always check exclusions/deductibles.
What happens at month 12?
You can upgrade to the next model, return the device, or continue another year to own it.
Why does Apple’s EMI look higher?
EMI pays down ownership of a new phone over 12 months. Subscription is a rental-to-own path with a lower monthly outflow, but ownership comes later.
What are Apple’s official prices for the 17 series?
iPhone 17 starts at ₹82,900; iPhone 17 Pro at ₹1,34,900; Pro Max at ₹1,49,900 in India.
How does cashback affect EMI?
Apple lists up to ₹5,000 cashback on iPhone 17/Pro/Pro Max with eligible cards, which lowers effective EMI. Bank programs vary.
What about trade-ins?
Apple Trade-In gives instant credit and can improve EMI math for buyers who hold devices 18–24 months.
Are there other rental options?
Yes general phone rentals exist in India, but most don’t focus on brand-new flagships. Check tenure, condition (new/refurbished), and coverage.
Featured Snippet Boxes
What is BytePe’s iPhone 17 monthly price?
From ₹3,456/month for iPhone 17 (256GB). iPhone 17 Pro is ₹6,989, and Pro Max is ₹7,766 for a 12-month term, with damage protection and an annual upgrade option.
Is subscription cheaper than Apple’s EMI?
Monthly outflow is ~35–47% lower than Apple’s 12-month No-Cost EMI equivalents for the iPhone 17 series. Ownership requires continuing to 24 months.
Do I own the phone after a year?
Not by default. You can upgrade, return, or continue for another year to own it. Insurance is for 12 months; confirm terms if you extend.
Can I subscribe without a credit card?
Yes. BytePe mentions an in-house BytePe EMI option for non-card users.
Which iPhones are eligible now?
iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max are listed.
